Mountains hold a lot of importance at BIRCH. Birch trees are a symbol of renewal, rebirth, and new beginnings—associated with feminine energies. They are capable of thriving in the most harsh environments.

Birch, growing in mountainous regions, asserts its ability to thrive in challenging conditions, symbolizing a woman’s resilience and adaptability; anchoring the belief that it is BUILT FOR MORE.

Women are often associated as a fragile being but at BIRCH, every women we have partnered with have only showed us that when it’s right, we will stand up and show what we are made of.



BIRCH is a woman.

We are building BIRCH with the ideology that movement brings the best in us. That when nothing is with you, your movement is. It is a journey with no finish line - you just keep getting better and over time, you realise that there is no limit to your potential in every area of your life, true mark of an athlete.

We believe everyone is an athlete. Being an athlete is a mindset that represents strength, courage, grit, determination and a stubborn part that refuses to accept defeat.

For that inner athlete, we carefully construct athletic gear that works as hard as them. Our gear works with you to elevate your holistic performance and tap into your limitless potential.